MANA Gives Mahindra a Motor City Presence
Being the first automotive manufacturing OEM to launch in Southeast Michigan in over a quarter century comes with high expectations, and at Mahindra Automotive North America we are working daily to exceed them. The North American headquarters of the $20.7B Mahindra Group’s automotive branch, MANA was conceived in 2017 to engrain Mahindra’s rugged, work-proven automotive heritage in vehicles fit for the world’s toughest roads. Led by an expert team of designers and engineers selected from today’s most innovative and highest performing organizations (Tesla, Ford, Boeing and Apple, among others), MANA’s birth came just 4 years after its initial inception as the engineering studio Mahindra North American Technical Center. MANA’s swift ascension to full-fledged OEM is the result of its impeccable record for designing and delivering original, high-quality vehicles across continents and market sectors. Building this record into a new American automotive legacy is the goal driving us into the future.
Press Release 8.8.19