Rise in action

RISE Challenges MANA to be Positive Force in Community

The Mahindra Group’s Core Purpose:

We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to RISE.

What does RISE mean to us at Mahindra Automotive North America? It means taking an active role in the revitalization and renewal of one of America’s greatest cities. It means engaging and empowering the greater Detroit community in which we work and live. It means a commitment to philanthropy and conscientious business practices. It means uplifting and inspiring you―the very individuals who make our work meaningful. RISE is Mahindra’s recognition of our shared role in sustaining the wellness of our population and our planet. It is our commitment not only to a better future, but to a better today. This RISE philosophy is implicit in all we do.

Since establishing our presence in Southeast Michigan, MANA has adhered to this RISE ideal by:

  • Fostering aspiring engineers attending area colleges (Oakland University, Wayne State University, CCS) by granting them intensive internships.
  • Creating specially tailored work/study programs for U.S. Military Veterans enrolled at Oakland University.
  • Producing a community concert series to proliferate and provide access to the arts in downtown Detroit.
  • Sponsoring a team of young engineering students from Troy’s International Academy East in the 2017 Shell Eco Marathon

Yet, the most impactful of our community contributions might be MANA’s Mahindra Urban Agriculture Grant Program in Detroit. Since its founding in 2015, Mahindra’s annual grant program has awarded over $275,000 in money and equipment to the City of Detroit and nine distinct Detroit-based non-profit organizations committed to sustainable urban farming. Among providing other benefits, these grants have are directly responsible for providing Detroiters with over 1 million pounds of fresh produce and distributing more than 200,000 seeds and seedlings across 1,600 Detroit gardens.

The organizations, and their respective programs, receiving 2015-2017 Mahindra Urban Agricultural grants or gifts are listed below:

  • The Greening of Detroit (Build-a-Garden)―$60,000
  • Keep Growing Detroit (Garden Resource Program)―$60,000
  • Full Circle Foundation (Edible Garden, Friends & Flowers)―$19,500
  • Neighbors Building Brightmoor (Brightmoor Artisans Community Kitchen)―$20,000
  • Earthworks Urban Farm (Agricultural Training Program)—$12,500
  • Northend Christian CDC (Water Catchment and Storage initiative)—$10,000
  • Detroit Black Community Food Security Network (D-Town Farm)―4025 4WD Mahindra tractor (retail value $31,000)
  • City of Detroit―mPACT XTV utility vehicle (retail value $16,000)
  • Micah 6—$8,000
  • Pingree Farms—$26,000

Find detailed stories about our grant recipients below:

Planting a Movement

The Light in Brightmoor

Detroit Keeps Growing

In Flight at Full Circle