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ROXOR - An Original Off-Road Vehicle With Modern Innovations

Seven decades in the making, our history began in India assembling rugged off-road vehicles under license from Willys. Vehicle production has continued since the 1940s while also building one of the world’s largest tractor brands. Other internationally known vehicles such as MM 540, THAR, Bolero, Scorpio and Marazzo have established Mahindra as a maker of tough, durable, no nonsense vehicles. And now ROXOR bursts onto the off-road scene in North America.

Many other modern UVs, automobiles, pick-ups and commercial trucks are designed and manufactured by Mahindra along with aircraft, motorcycles, Formula E racecars and specialty military vehicles. This India-based powerhouse has also developed financial, hospitality and agricultural divisions to become a global power in many different sectors.

Mahindra has obtained controlling stakes in the REVA Electric Car Company to create Mahindra Electric. It also acquired South Korea’s SsangYong Motor Company in 2011 as well as the well-known Italian automotive design firm, Pininfarina S.p.A. in 2015. Mahindra Automotive North America based in Auburn Hills, Michigan is one of five manufacturers to design and build prototype USPS mail delivery vehicles that could replace their current fleet. Mahindra has delivered designed-from-the-ground-up prototypes that are now being tested by the USPS.

Go to to see our latest off-road product!

ROXOR is ready. Are you?