Rise in action

RISE Challenges MANA to be Positive Force in Community

The Mahindra Group’s Core Purpose:

We will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders and communities across the world, to enable them to RISE.

What does RISE mean to us at Mahindra Automotive North America? It means taking an active role in the revitalization and renewal of one of America’s greatest cities. It means engaging and empowering the greater Detroit community in which we work and live. It means a commitment to philanthropy and conscientious business practices. It means uplifting and inspiring you―the very individuals who make our work meaningful. RISE is Mahindra’s recognition of our shared role in sustaining the wellness of our population and our planet. It is our commitment not only to a better future, but to a better today. This RISE philosophy is implicit in all we do.

Since establishing our presence in Southeast Michigan, MANA has adhered to this RISE ideal by:

  • Fostering the growth of aspiring engineers attending area colleges (Oakland University, Wayne State University, CCS) by granting them intensive internships.
  • Funding Detroit Public Schools STEM Curriculum Teacher Training.
  • Creating MEDCA (Mahindra Education Development Commission for the Arts), an initiative that helps expose Oakland County High School students to a variety of styles and movements of visual art throughout the ages.
  • Creating specially tailored work/study programs for U.S. Military Veterans enrolled at Oakland University.
  • Producing a community concert series to proliferate and provide access to the arts in downtown Detroit.
  • Sponsoring a team of young engineering students from Troy’s International Academy East in the 2017 Shell Eco Marathon.

Yet, the most impactful of our community contributions may be MANA’s Mahindra Urban Agriculture Grant Program. Since its founding in 2015, Mahindra’s annual grant program has awarded over $550,000 in money and equipment to nineteen distinct non-profit organizations across Southeast Michigan committed to sustainable urban farming. Along with providing many other benefits, these grants are directly responsible for providing underserved Michigan residents with over 1 million pounds of fresh produce, distributing more than 200,000 seeds and seedlings across 1,800 gardens throughout Southeast Michigan, establishing community equipment sheds and educational centers, and the development of a prototype irrigation system to for small gardeners.

The organizations receiving 2015-2019 Mahindra Urban Agricultural grants or gifts are listed below:

  • The Greening of Detroit ―$100,000
  • Keep Growing Detroit―$95,000
  • Pingree Farms—$61,000
  • Full Circle Foundation―$40,534
  • Neighbors Building Brightmoor―$30,000
  • Earthworks Urban Farm—$12,500
  • Detroit Black Community Food Security Network (D-Town Farm)―4025 4WD Mahindra tractor (retail value $31,000)
  • Northend Christian CDC (Water Catchment and Storage initiative)—$25,000
  • James and Grace Lee Boggs School—$22,000
  • City of Detroit―mPACT XTV utility vehicle (retail value $16,000)
  • Micah 6—$16,144
  • Edible Flint—$10,000
  • Charles Drew Transition Center—$8,200
  • Yorkshire Woods Community Organization—$5,000
  • Mt. Olivet Neighborhood Watch—$3,200
  • Burnside Farm—$2,500
  • Northwest Goldberg Cares—$1,800

Below, you can find a short film highlighting MANA’s Urban Ag Grant Program, along with unique stories about four organizations who have received MANA grants.

Planting a Movement

The Light in Brightmoor

Detroit Keeps Growing

In Flight at Full Circle